Coaltown Coffee


Coaltown Coffee









The Background

Coaltown Coffee are a specialty coffee roastery who focus on sustainable and transparent trade with small farms from across the coffee growing regions of the world. They aim to uphold quality at every stage of our production. And they are driven by remaining ethical, and by their desire to roast delicious coffee that’s full of personality! The roastery was set up with one ambition – to bring an industry back to their hometown. 

All coffee is roasted and packed at a roastery located in Ammanford, Wales where they employ locals to bring them into the world of third-wave coffee. Find out more information about Coaltown Coffee’s catalogue at

In the process of opening a third shop, they required something stronger than a coffee to help manage their staff hours. 

The Challenge

Starting out as a roastery, the addition of a canteen and the need for more employees led to the difficulty of managing staff hours effectively. Jennine the Director of Coaltown Coffee shared with us that she required a reliable system so they could schedule their employee’s hours effectively and in a way that communicated to staff with little to no confusion. 

Reminiscing on previous experiences, Jennine knew that using basic social communication tools to communicate the roster would lead to misunderstandings, especially when it came to needing to swap shifts or booking time off.  She believed it would be better to have a professional system in place where employees could clearly view their schedule each week and have a clock in and out feature that incorporated breaks.

The Solution

Joining Bizimply required less hours spent creating a roster each week meaning Jennine could concentrate on other areas of the business. She admires the rota set-up and finds it really easy to assign and swap shifts. “I really like the fact you have all the rota details in one place”.

The varied options of clocking in and out allows Jennine to track attendance and breaks, especially as some team members are working from home and use the mobile clock in: It’s really important that we know the production staff are taking their breaks and are in the building”.  

When it comes to reporting “I find the end of week reporting quite easy, checking the hours and approving everything”.

Scheduling in itself is difficult combined with increasing your cafe locations, so Jennine really admires how the visual element of Bizimply makes it quick and easy to see who’s present at each location, that all areas are covered, and the correct hierarchy of staff are assigned in each. “We looked into some other systems, but we liked Bizimply for the simplicity”.

Jennine concluded:

“We have two shops and are opening a third – being able to see that everywhere is staffed is easy, and we are confident that we can manage to serve our customers in the most professional and operative way with Bizimply!”

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