Sim Trava (Operations)

The Operation Director's Success Story

Sim Trava Bizimply

Coffee Shop








Sim Trava is a Costa Coffee franchisee that operates 34 stores across the North of England, employing around 400 people. As an ever-growing business, Sim Trava needed a workforce management system in order to deal with the expansion of their stores & their number of employees.

We talked to Operations Director, Jim Smith to learn about Sim Trava’s success story with Bizimply.

Sim Trava


Before implementing Bizimply, Sim Trava had no system in place to manage their employee time & attendance.

“We began to trial another supplier and we exhausted that one.”

With 34 stores, it became difficult for Jim and the general managers to streamline payroll, efficiently complete employee scheduling, and seamlessly communicate with their teams. He quickly realised his current management solutions just weren’t cutting it.

Managers were struggling with manual processes as they had no support. Each store manager spent 2 hours per week processing payroll and found a recurring problem with duplication in their payroll which was costing them. 

They had a lack of daily control on their labour vs sales which meant a lack of control over insight into the business and its performance levels. This led to huge difficulty in scheduling and forecasting costs and forward planning was simply not possible.

The Solution

Jim was recommended to use Bizimply by another tech company, Ezora. Bizimply’s integration with Ezora allows for Sim Trava to gain full control of their business from employee management to sales reporting.

After trialling Bizimply in three of their stores, Sim Trava soon realised the value of the system & began implementing Bizimply into all of their 34 stores.

Now, general managers have the ability to review labour costs on a daily basis. The increased visibility brings greater accountability to everyone on the team. Bizimply’s shift notifications on mobile is another added benefit to the Sim Trava team. Remember how complex their schedule needs are? With shift notifications, employees can see when and what shifts they’re working when they wake up every day. The ease of use and team-wide adoption makes everyone’s life so much easier.

Bizimply has also improved communications between Jim and the store managers; “Communication is much more proactive” he admits. 

Jim is delighted to say he has seen “​significant improvement​” in processing the payroll, there is now immaculate accuracy because of this additional support from Bizimply and the simplicity of the software makes it so much easier to understand. He adds; “Bizimply makes it very easy to go in and approve timesheets for payroll. I also love that it identifies when a timesheet looks irregular. This allows me to check for accuracy and eliminate errors before submitting.” After approving the timesheets, managers can then export them straight into their payroll provider. In return, saving a lot of time and effort.

Store Managers can now do their rota weeks in advance which they find hugely beneficial for managing a high volume of staff. Schedules can be effortlessly replicated from week to week and necessary adjustments on the go. With the availability feature on Bizimply, the employees unavailability is shown on the schedule automatically which makes the process shorter and easier too. “Bizimply has finally provided me with the single source solution I’ve longed for.”

“The one thing that was consistent was people coming back saying ‘right this is a really good tool, why didn’t we have this before’, it’s all very positive.”

When asked if he would recommend Bizimply to other businesses, Jim’s response was:

“Very much so, I already done it. The challenge for me was a disciplined, self funding in terms of the cost perspective, to communicate and be able to take action quickly.”


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