CASE STUDY

Crêpeaffaire

A SUCCESS STORY

Hospitality

INDUSTRY

140+

EMPLOYEES

12

Locations

2022

USER SINCE

Crepeaffaire’s story began in 2004, when the first family-owned Crêpeaffaire opened in London.

Ever since then, they have been going places and spreading the joy with stores from Brighton to Newcastle, and Netherlands to Kuwait! From the original Crepeaffaire London base, they’re now opening new stores across the country – and abroad.

They’re more than just a crêpe shop or creperie, their cosy cafés offer freshly prepared crêpes made in front of you whatever you’re craving, at any time of the day. Pancake lover? Why wait until pancake day when you can get pancakes with Crêpeaffaire all year round!

Marta; Crêpeaffaires People Manager has admitted that general management of her workforce has been increasingly difficult due to the growth of the team and location expansion.

The Challenge

Prior to the adoption of Bizimply, Crêpeaffaire were previously using a different software which they found after some time using, it just didn’t fulfil the operational duties efficiently. Nor did it improve employee engagement and customer service they appreciated and wanted for their locations. 

“Cost of goods and wages were easy to manage until we started growing. We got to a point where we needed something better from the tech industry – it was time to implement stronger software that would help us manage our teams.” says Marta. Because of this, Bizimply was rolled out across Crêpeaffaires 12 locations.

As People Manager, Marta shared with us how they had no way to manage and improve employee performance;

“It’s important to us that our employees improve their skills whilst on the job. Before Bizimply, we had no way of tracking any training or upskilling. Now we now have the ability to manage performance digitally by raising issues in Bizimply and being able to report automatically to head office if needed.”


Marta also shared they wanted to have more visibility over more aspects of the business. The team didn’t have full insight into their sales and labour costs, employee performance or inventory; “We wanted to identify more opportunities for growth within the business and knew that deeper insight to our sales and labour costs would benefit greatly.”

crêpeaffaire

The Solution

As Crêpeaffaire continues to grow and add more locations, they are able to keep their labour costs low using Bizimply, the software allows them to have more oversight and create their weekly schedules in an efficient way. 

“With Bizimply, we have much more controlled shifts than we did before. We can plan for demand and busier periods to ensure we are providing good customer service.”  Managers can now create schedules for the week within 15 minutes. 

Marta further highlights how; “we can now separate the costs of different positions and have more visibility of key positions over day and week period.” This is essential to help them save on their labour costs. 

Reporting processes have been improved as well; “Bizimply enables us to run reports on documents expiry and compliance to ensure all checks are in place.” 

Magda, the Operations Manager, revealed that as a team they are now able to “make faster and smarter business decisions.”

“Operationally, it’s essential that we are able to monitor the team’s engagement daily. Managers can now leave an overview of how the day went, smoothly handing over to the opening manager the following day.”

“One of the main improvements we’ve seen is having a dashboard with an overview of all stores in one place. Being able to view actual vs scheduled vs forecast/budget stats together is a massive time-saver for all managers and the operations team,” Magda explains.

Hamish, Crêpeaffaire’s Finance Manager, shared how he and his finance team now have deeper financial reporting insights at hand, enabling the business to make faster decisions and scale confidently across both corporate and franchise locations.

Overall, the Crêpeaffaire team is loving Bizimply. Magda highly recommends making the digital switch and implementing workforce management software that automates manual processes, boosts productivity, increases profitability, and supports stronger staff engagement.

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