What exactly is a brand?
Widely used, but hugely misunderstood. A brand is an identity, it is what helps people identify and relate with a business.
People on the outside see a brand as what is being offered, or promised to them. Branding then is the process of creating a name, values, generating company logos, and a mission that identifies and distinguishes a product from other products in the market. This involves determining the qualities, values and experiences that are important, or ‘essential’ to an organisation and communicating this with customers.
- Build a Framework
To begin, you need to build a framework of your brands and start looking at the activities you do. If you rush into the marketing without doing any of the pre-work and identifying meaning behind it, it will become inefficient. You’ll recognise that it flows so much faster and also the story of your brand will be enhanced.
Taking the time to build a brand framework will enable you to relate more to your audience. If you look at any successful brand that has passionate fans, the number one thing is they tend to offer something unique, a unique product that you can’t get anywhere else.
Secondly, offering an incredible experience and ensuring that experience is amazing.
These are the two fundamentals you need to take into consideration when building a brand framework. When you communicate the framework, customers will see what values you obtain, and if they align, will make the decision to be a part of your brand story or not.
- Be Real
Brand authenticity is important. There are so many options and competition in the world that you need to find a way to stand out from the crowd. When we are pushed with unclear, and overloaded information, this can put potential customers off. You want to be clear on your offering, clear on who you are as a brand, even when you think you’re ‘off the spotlight’.
To be real as a brand, you need to be transparent in your offering, stay consistent to your messaging and the personality you want to elicit as a brand. If you’re seen to be changing it up, customers will start noticing and not trust you. They will then take their business elsewhere. To further solidify a unified brand image, design high-quality logos. Doing so will ensure your brand will be seen as reliable and trustworthy.
Want to build a brand that people rave about? Dan Nash is the founder of SixEight, an agency that helps food brands turn their customers into a cult of superfans. As a Brand Strategist, it’s Dan’s mission to make food brands become a force for good, behave more like humans and generate the same intense love as the best brands in the world. He works with brands like Dishoom, Flat Iron, and Tonkotsu who have a story worth fighting for.
Tune in here: https://www.bizimply.com/hospitality-podcast/
<iframe style=”border-radius:12px” src=”https://open.spotify.com/embed/episode/59geMINmWrtTh9GidLdbPQ?utm_source=generator” width=”100%” height=”232″ frameBorder=”0″ allowfullscreen=”” allow=”autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture”></iframe>
“88 percent of consumers say authenticity is important when deciding what brands they like and support. 46 percent of surveyed consumers say they would pay more for brands they trust.” (Oberlo, 2022).
When you stay authentic, customers will do your marketing for you; through word of mouth, social media, leaving reviews and more. Creating those emotional connections is enough for them to carry out these actions, so stay true to who you are as a brand!
- Be Smart
To drive sales for your brand, you need to act smart. How can you do this?
- Be Consistent
- Tell a story
- Personalise customer experiences
- Be genuine
- Create a positive impact
- Stay focused
- Be prepared
Personalising customer experiences is one of the most effective ways to gain loyal customers.
“80% of customers are more likely to make a purchase when businesses provide a personalised experience.” – CMSwire
It helps to build a trustworthy brand, drive sales, and increase customer loyalty.
Through personalisation, businesses can identify what their customers truly like or enjoy. If you know you can maintain this footfall, why not make the effort to continue supplying the product or service you are guaranteed to sell.
Check out these killer personalisation experiences from the bigger brands you will recognise, such as; Pull & Bear, Coca Cola, Starbucks and Spotify!
Bizimply can help you build a brand people will recognise. With proper management of your employees, you will be able to improve productivity in the workplace, increase employee engagement, therefore, creating better employee and customer experiences.
This can be achieved through better, faster scheduling, staying on top of employee training, decreasing labour costs with better insight into time and attendance data and faster, error-free payroll and so much more.
Sounds like something you want to get under control? Book in for a FREE business consultation, so we can help you identify the areas that need improvement in order to make every shift in your business run like clockwork! Book in here or via the button below.