Online shopping is clearly a fast-growing trend but bricks and mortar stores are far from dead and we have a collection of retail technology providers helping to keep the doors open. In fact, many online retailers have recently opened physical stores as they understand the importance of connecting with the customer in the real world, for example, Amazon.
New technologies are being adopted by leading retailers to streamline their physical store operations and to enhance the customer experience and drive sales growth. These technologies often bridge the gap between the physical and online world for the customer and lead to ‘frictionless’ purchasing for the customer. Check out the following selection of exciting technologies to kick-start your retail business and compete in today’s fast-changing retail market.
1. Soundtrack Your Brand
Founded in 2013 by Andreas Liffgarden and Ola Sars, Soundtrack Your Brand partnered up with Spotify to give retailers full control over the music in their stores from one central system. When you walk into a store you are more likely to browse for longer and possibly buy more than you were planning to when the ambiance is set to match the brand. Well, this is true as studies show that ‘background music that fits the brand can boost store sales by over 30%’.
- Schedule your music to suit different times of the day
- Control your music across all locations
- Fine tune with the remote
- Play from your existing device
2. Oak Labs
Oak Labs is changing the in-store shopping experience for customers completely by introducing the ‘Oak mirror’. Have you ever walked into a changing room and wished the lighting was different? or really liked the outfit you were trying on so you wanted to buy more like it? well, Oak Labs allows you to do just that.
- Interactive, touchscreen mirror that lets shoppers request new items
- Adjust fitting room lighting, and see outfit recommendations
- Using RFID technology it senses which products the shopper brought into the room, and then presents related products
Salesfloor connects online customers with sales associates in their local stores. These associates can then personalize the customer’s shopping experience as they are product experts and trusted advisors. They also manage any requests that customers may have.
- Customers shop online directly with local associate
- Each store has their own personalized version of the retailer’s e-commerce site
- Better online experience through chat, personal shopping, and other collaboration tools
- Instantly engage with customers across all channels: email, social media & mobile
Lightspeed is an electronic point of sale system that helps to manage every aspect of your business, for example, inventory management, employee management, sales processing and data analytics. It is cloud-based so can be used for multiple location retail stores and allows you to take your store with you wherever you are by using an iPad.
- Product importing
- Inventory tracking
- Flexibility of movement
- Payment and serve options
- Integrate customer loyalty programs
- Multi-store reporting
EDITED is a London based retail technology company that sources real-time retail data to help the world’s best brands and retailers to have the right product at the right price, at the right time. It allows industry experts to know more about their markets than ever before and to get insights on the most commercially viable products and trends worldwide.
- Always be ready with the right product
- Sell more, discount less
- Time product launches and promotions perfectly
- Track trends to get in at the right time
- Strategic market insights from retail experts