“When you bring artists into Soho, they feel something. We don’t know what it is—it’s in the walls. They’re more creative here.” – George Hudson
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On this week’s Toast to the Host episode, Sheree Filler, co-founder of the Karma Sanctum hotel, chats about her experiences running a rock-and-roll boutique hotel in London’s Soho that attracts celebrities and creative professionals. Sponsored by Bizimply, the people management solution for hospitality.
Key Takeaways
- Word-of-mouth and community engagement are more valuable for creative and hospitality businesses, building authentic relationships that drive lasting success.
- Recruiting for personality and cultural alignment rather than purely technical expertise significantly reduces staff turnover and creates stronger, more cohesive teams.
- Active participation in local business networks transforms isolated hospitality ventures into collaborative partnerships, opening doors to shared opportunities and mutual support.
This week, we are gifted with an exclusive conversation with Sherene Filler, Co-founder of Karma Sanctum Hotel – a boutique rock and roll hotel in the heart of Soho.
Discover how Karma Sanctum’s rock-and-roll identity has made it a favourite among creative professionals and celebrities seeking privacy in the heart of Soho. She also reveals her takes on the industry’s struggles – from keeping brilliant staff to creating those “wow” moments that keep guests coming back.
Learn about their innovative membership programmes offering exclusive benefits and get a sneak peek at their exciting European expansion plans and new “Roast and Rave” brunch concept. A brilliant conversation about boutique hotels, team culture, and standing out in London’s competitive hospitality scene.
Time Stamps
→  01:30 – Why organic growth strategies are crucial in creative industries for sustainable growth
→ 08:45 – From one to many – fostering a collaborative community
→ 25:45 – Reducing turnover and building a stronger team culture
Resources mentioned in this episode
Learn more about George’s work and Soho Live Music Club here: https://www.soho.live/
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